Translating ‘Sustainability’ in Hawai'i: The Utility of Semiotic Transformation in the Transmission of Culture

DOI: 10.1080/14442213.2014.954601 The Asia Pacific Journal of Anthropology, Volume 16, Issue 1, 2015, pages 55-73 Kyung-Nan Koh Abstract This paper examines how businessmen and educators in Hawai’i have semiotically ‘translated’ sustainability to promote sustainability practices. Using data gathered from an educational institute that was co-founded by a corporation and a college, I analyse how the source discourse was, using Silverstein’s term, ‘transformed’ so

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