intertextuality, Mona Baker

THE DISCOURSE OF ARABIC ADVERTISING: PRELIMINARY INVESTIGATIONS

April 8, 2015 Mona Baker Articles, Culture, Egypt

Adrian Gully Journal of Arabic and Islamic Studies, Volume 1, 1996-97, pp. 1-49 This article explores the discourse of commercial consumer advertising in the written and visual media of Egypt. After setting advertisements in the context of genres and schemas, it focuses mainly on the relationship between language and cultural representation within the discourse of advertising. The paper places special

The appropriation of the concept of intertextuality for translation-theoretic purposes

October 27, 2014 Mona Baker Articles, Translation

DOI: 10.1080/14781700.2014.943677 Panagiotis Sakellariou Published online: 27 Aug 2014, in Translation Studies, Taylor & Francis The present article offers a critical account of key applications of the concept of intertextuality for translation-theoretic purposes. It is argued that these applications form part of a reorientation in Western translation studies that involves a significant reconceptualization of both the practice of translation and the

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equivalence, ethics, identity, intertextuality, Panagiotis Sakellariou